What is Search Engine Marketing (SEM)?
Search Engine Marketing is a marketing strategy that places your advertisement at the top of the search engine’s results. This strategy is also known as Pay Per Click (PPC). As the name itself implies, you pay according to how many clicks your ad has after a period of time.
The point is, SEM is going to help you increase your sales. How? According to researchers, ninety percent of online searches are in the final step of buying when they use a specific keyword! If you already have a solid SEO strategy, SEM is going to help you get more traffic and sales for your website!
What Strategies Do We Use?
We know that for SEM to work at its best, your site needs to be adapted to the user and the search engines. For this reason, we make sure that your website meets these criteria appropriately.
When your site is ready, we proceed to engage more audience. We target your best possible public and we run the ads where they spend most of their time: Social Media. We manage accounts on Facebook, Instagram, Google Adwords, and many more.
We will research what audience is more likely to become potential customers for your business.
According to users tendencies, we are going to create a strategy that will encourage more potential clients to make an action on your website.