Outreach and Link Building is a way of creating domain authority for your website. How do you do it? You knit “web relationships.” You need to create quality content that other websites with domain authority in your field will be interested in. If they include a link to your website, you will have an increase in your site’s traffic. Besides, search engines will trust your site because you already have a reference from a website with a reliable reputation.
Outreach and Link Building is a strategy that works alongside SEO. When a website uses them both, soon your website will be among the trustable sites for search engines.
Also, Link Building goes beyond the web. Social Media has become the primary platform for outreaching more customers and followers. If an influencer share your brand or website, this can also validate your website and social media platform as trustable.